15.10.15
Final Feedback
Emma and I have been working hard on finalising all of our design elements as well as the dossier and presentation. We showed Nanz what we had done and she really liked it. She pointed out a couple of small tweaks we could make here and there to communicate our ideas better. One big change she suggested was changing our target audience from year 12 students (16-17 year olds) to year 9 students (13-14 year olds). We decided to make this change as it makes more sense to encourage new friendships through our event at the beginning of high school rather then right near the end when students already have well formed friendship groups. It also means students can benefit from the results of our event through out their whole high school experience rather then in their second to last year. We also realised that also means our talk to Mark's 13 year old daughter was also more relevant then we thought. This made our decision to make the target audience change much easier as we knew it would definitely appeal to her age bracket.
Wednesday, 14 October 2015
Friday, 9 October 2015
Lesson 22
09.10.15
Feedback + Laying out work
Today Emma and I printed out all of our visual work to date and lay it out on the floor to see how it all worked together. (see below)
Seeing all of our work together was really good. We decided that there is definitely a visual flow between all elements. We were also able to get feedback from Jason, Nanz and the two life hack guys. They also thought that it was working well. Jason said that we need to make sure we pair the logo with something else when we show it as it is not overly original on its own. The image below is the list of changes and things to complete after the feedback we received.
We are feeling pretty confident that we can complete all of the small tweaks and changes before presentation day.
Feedback + Laying out work
Today Emma and I printed out all of our visual work to date and lay it out on the floor to see how it all worked together. (see below)
Seeing all of our work together was really good. We decided that there is definitely a visual flow between all elements. We were also able to get feedback from Jason, Nanz and the two life hack guys. They also thought that it was working well. Jason said that we need to make sure we pair the logo with something else when we show it as it is not overly original on its own. The image below is the list of changes and things to complete after the feedback we received.
We are feeling pretty confident that we can complete all of the small tweaks and changes before presentation day.
Thursday, 8 October 2015
Lesson 21
08.10.15
Trucking on
Today Emma and I reviewed what we had done so far, what was working and what wasn't. We decided that our original app designs were no longer working as well along with our other designs so we are going to re-vamp it a little so that it is more fun. I kept working on the bus decals and added a superhero photo that Emma had created after our photoshoot in the green screen studio. It is starting to look really cool. I also set up the dossier document. We are going to continue the hand drawn fun style in the dossier also. We talked to Nanz today also and she suggested we outline the content we want to have in at least three of the follow up videos we plan to post on youtube and to put this info into our dossier.
Trucking on
Today Emma and I reviewed what we had done so far, what was working and what wasn't. We decided that our original app designs were no longer working as well along with our other designs so we are going to re-vamp it a little so that it is more fun. I kept working on the bus decals and added a superhero photo that Emma had created after our photoshoot in the green screen studio. It is starting to look really cool. I also set up the dossier document. We are going to continue the hand drawn fun style in the dossier also. We talked to Nanz today also and she suggested we outline the content we want to have in at least three of the follow up videos we plan to post on youtube and to put this info into our dossier.
Friday, 2 October 2015
Lesson 20
02.10.15
Talking to people
Today Emma and I got to talk to Nick, a Psychology student. He really liked our idea but was slightly unsure about how some of our activities related to mindfulness. When we explained to him that we were going to get the students to focus on something in particular during the activity to keep them focused on the present he understood much better. He said the way we explain the activities to the students who are going to do the activity will be very important. He also said a lot of our activities involve play which is very beneficial to peoples well-being.
We also got the chance to talk to Mark's daughter. She was 13 so a little younger then our 16-17 year old target audience but we figured we could get some good insights none the less. She said that she found it easy to meet new people as she was open to meeting new people and found it especially easy to get along with people who had similar interests to her. She said she found it easiest to get to know new people when she is put into a group with people she doesn't know and that talking to people is the best way to make new friends. This was very interesting as this is exactly what we plan to do for our event- split people up into groups with people they don't know but share common interests with. This gave us lots of confidence that we are heading on the right track.
Emma and I also started exploring pop art to add to our brand aesthetic. We want to merge this style with our current had drawn style to maintain the honesty we feel it portrays. We think by merging this with pop art will link our style with super hero themes much better as well as making it easy to add some humour to our designs. We think this will appeal really well to our audience. We showed some of our aesthetic material to Mark's daughter also which she was really positive about.
Talking to people
Today Emma and I got to talk to Nick, a Psychology student. He really liked our idea but was slightly unsure about how some of our activities related to mindfulness. When we explained to him that we were going to get the students to focus on something in particular during the activity to keep them focused on the present he understood much better. He said the way we explain the activities to the students who are going to do the activity will be very important. He also said a lot of our activities involve play which is very beneficial to peoples well-being.
We also got the chance to talk to Mark's daughter. She was 13 so a little younger then our 16-17 year old target audience but we figured we could get some good insights none the less. She said that she found it easy to meet new people as she was open to meeting new people and found it especially easy to get along with people who had similar interests to her. She said she found it easiest to get to know new people when she is put into a group with people she doesn't know and that talking to people is the best way to make new friends. This was very interesting as this is exactly what we plan to do for our event- split people up into groups with people they don't know but share common interests with. This gave us lots of confidence that we are heading on the right track.
Emma and I also started exploring pop art to add to our brand aesthetic. We want to merge this style with our current had drawn style to maintain the honesty we feel it portrays. We think by merging this with pop art will link our style with super hero themes much better as well as making it easy to add some humour to our designs. We think this will appeal really well to our audience. We showed some of our aesthetic material to Mark's daughter also which she was really positive about.
Thursday, 1 October 2015
Lesson 19
1.10.15
Interim Critique
Today we had our interim critique. It went really well and was mostly positive. One suggestion we had was that we could include the year 13 students who would have done the programme last year and get them to help run the activities. This would be a good recap for the year 13's as well as a good opportunity for the year 12 and 13 students to get to know each other. Another person challenged whether our super hero theme would appeal to year 12 students. After giving this plenty of thought we still think if we marketed it carefully in a way that is more mature then your typical kids super hero it will appeal to our audience. Especially if we incorporate humour into our style and marketing.
Interim Critique
Today we had our interim critique. It went really well and was mostly positive. One suggestion we had was that we could include the year 13 students who would have done the programme last year and get them to help run the activities. This would be a good recap for the year 13's as well as a good opportunity for the year 12 and 13 students to get to know each other. Another person challenged whether our super hero theme would appeal to year 12 students. After giving this plenty of thought we still think if we marketed it carefully in a way that is more mature then your typical kids super hero it will appeal to our audience. Especially if we incorporate humour into our style and marketing.
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